In 2022, 91 per cent of people aged 16 to 74 in the EU had used the internet, 75 per cent of whom had bought or ordered goods or services for private use. Online shopping continues to grow in the EU, according to the data from the latest annual survey on the use of ICT in households and by individuals. Therefore, for the advancement and prompt response of manufacturers and retailers, it is not only important but also vital to be aware of the most recent trends in eCommerce. This suggests that there has been a shift in customer purchasing behaviour that has permanently altered the retail environment. Shopping in stores, restaurants, and bars resumed once the Covid-19 limitations were lifted in 2022, but internet sales remained at record levels. ECommerce has long been a crucial part of the purchasing process since it gives customers affordability, convenience, time savings, and competitive pricing.
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